Sales efforts target key customers
Experience Columbus promoted Columbus as a destination for conventions and leisure visitors at the shows listed below in February-April. Read more to see how the exposure at these shows can benefit Columbus in the future.
BankTravel
Conference
Feb. 7-9, Milwaukee, Wis.
BankTravel is the nation’s leading organization of Bank Loyalty
Program Directors, serving 3,000 banks and financial institutions
nationwide. Columbus secured 10 qualified leads for future business.
Heartland Travel Showcase
Feb. 18-21, Columbus
Columbus hosted 140 tour operators and 650 exhibitors at Heartland, the
largest regional motorcoach marketplace in the United States. Columbus
secured 33 qualified leads for future business. Twenty-seven tour
operators stayed in Columbus Feb. 21-24 for a familiarization tour of
many of the city’s top attractions.
Hospitality Community Sales Blitz
March 23-24, Columbus
The Experience Columbus’ sales team joined with the Greater
Columbus Convention Center and 18 local hotel representatives to
contact more than 700 industry professionals and event planners. This
concentrated sales effort resulted in 92
“expressions of interest,” representing both short-term and
long-term bookings varying from 50 up
to 10,000 attendees and totaling 239,000 potential room nights.
African American Travel Conference
April 20-22, Niagara Falls, N.Y.
The African American Travel Conference attracts 2,500 travel planners
serving the African American community. Columbus representatives met
with 72 travel planners, resulting in 36 leads for future business.
D.C. Luncheon program
April 27, Washington, D.C.
Experience Columbus hosted nine clients and two representatives from
the
Hilton International sales team. Franklin County Deputy County
Administrator Erik Janas also attended the luncheon. Held several times
during the year, the luncheon program gives Experience Columbus sales
staff and local community leaders the opportunity to meet with
potential clients and share what Columbus has to offer.
Experience Columbus is the official travel and tourism resource for
Columbus, Ohio
277 W. Nationwide Blvd., Ste. 125 - Columbus, Ohio 43215
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