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YOUTUBE TO PROMOTE YOUR MEETINGS
The No. 1 video site in the world and visited by millions each day, searches on YouTube are second only to Google.

Return to the Social Media Toolkit home page or download the full Social Media Guide (PDF document). WHAT IT IS YouTube describes itself as "the leader in online video, and the premier destination to watch and share original videos worldwide through a Web experience." YouTube provides an easy way for Internet users to upload, view and share videos. WHY IT MATTERS comScore reported that U.S. Internet users viewed 14.8 billion online videos during January 2009, representing a 4% increase over December 2008. YouTube led the charge, accounting for 91 percent of the growth and surpassing 100 million viewers for the first time.

But that's not all. Another comScore report stated that YouTube achieves a remarkably high level of search traffic. So high, in fact, that YouTube is now considered the second largest search engine on the Web. The only site with greater search traffic is Google. HOW TO USE IT TO PROMOTE YOUR MEETINGS 1. Encourage attendees to visit the Experience Columbus YouTube channel. There, they can watch several videos that will generate excitement about traveling to Columbus.

2. Take the videos from the Experience Columbus channel and use them your way. Every video is sharing-enabled; you can feature them on your own Web site simply by copying the embed code found on each video's page.

3. Start your own YouTube channel, featuring videos of conference events, keynote speakers, breakouts, etc. Drive your attendees to it to allow them to watch the reasons why they should attend.

The YouTube Help Center provides a wealth of information to get you started on building your own channel. FEEDBACK Contact us with your questions, tips or success stories on using social media to build attendance.