Witness BULLS, BRONCS and a whole lot more as the gates swing to start the 2017 Cinch World's Toughest Rodeo on Saturday, January 14, 2017 at Nationwide Arena. Tickets go on sale this Friday, Sept. 23 at 10AM at the Nationwide Arena Box Office, charge by phone 1-800-745-3000 or at www.ticketmaster.com. Expect edge of your seat action, eight seconds at a time. The Cinch World's Toughest Rodeo will spotlight fan favorite events: Bull Riding, Saddle Bronc Riding and Bareback Riding including the thrilling Winner takes all...Showdown Round. Catch the world's toughest cowboys and don't miss the Midwest's fastest cowgirls Barrel Racing competition. Cinch World's Toughest Rodeo has doubled up on preshow FAN FUN as the rodeo opens at 6PM for a free (with ticket) Preshow so bring the family and get down in the dirt. Come early for pony rides, meet the cowboys, hop in the clown's barrel for photos, sit on Midnight the bull in the bucking chutes, or get up close and personal in behind the chutes tours.