A name the pair chose to convey their message of believing in something bigger than oneself, as well as the devotional, emotionally honest nature of their lyricism, for KING & COUNTRY began in earnest in 2010. By that summer, their song "Light It Up" was featured in the Lifetime dramedy Drop Dead Diva.
The following fall, the twosome released a self-titled EP, featuring the songs "Love's to Blame" and "People Change," as heard on the supernatural CW series The Vampire Diaries, and "Busted Heart (Hold on to Me)," the fastest-rising debut single of 2011 on the Billboard Hot Christian Songs chart.
First-time full-length "Crave" arrived in February 2012, having made Billboard's list of the year's most anticipated debut albums, while the Smallbone brothers hit the road alongside artists like Skillet and Sanctus Real for the Winter Jam tour. The album hit the Top Five Christian chart and made it onto the bottom half of the Billboard 200.