Graphic designer and Pentagram partner Paula Scher is the artist responsible for corporate identities (Citibank, Tiffany & Co.) and those of cultural institutions like The Public Theater, The Metropolitan Opera, New York City Ballet and others. She's also applied graphic design to architecture at Bloomberg headquarters, the Children's Museum of Pittsburgh and other projects. She got her start designing album covers for CBS Records in the 1970s, when her unorthodox approach to typography (she hated de rigeur Helvetica) won her notice and praise. Scher will talk at 6:30 p.m. Thursday, Nov. 3, at the Canzani Center Auditorium at Columbus College of Art & Design (60 Cleveland Ave.). The event is part of the Beeler Gallery Visiting Artists & Scholars Series and is free and open to the public. For more information, visit beelergallery.org.