Data was collected from Orbitz pricing and demand information based on historical averages for flights and hotels booked during Pride event dates during 2017 and 2018, as well as travel intent based in search information collected during Pride event dates from 2018 to 2019. Orbitz also conducted a survey among 300 U.S. adults ages 18 to 44 fielded between March 11 and March 15, 2019. The survey asked questions like how far the respondent would plan to travel for a Pride event (42 percent said more than 50 miles), if a Pride-friendly destination impacts their decision on where to travel (74 percent), and top bucket list places to celebrate Pride.

READ MORE