Dan Williams, vice president of sales for Experience Columbus, can’t tell you what percentage of events the Ohio city hosts are multicultural or how much money they generate. That’s not because he is lazy or doesn’t care. It’s quite the opposite. Under Williams, the CVB has chosen not to delegate certain salespeople to groups fitting under the diversity banner to ensure the staff sells to all organizations.
Where do meetings stand on diversity? | Rejuvenate
March 14, 2016