Become a City Ambassador

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Sign-up for a CTA class

Travel and tourism are big business. In Greater Columbus, visitors spend $7.6 billion each year and supports nearly 78,600 jobs like yours.

A positive visitor experience is critical to increase the number of visitors to our city, how much they spend and, most importantly, their desire to come back. The Greater Columbus Tourism Ambassador program was developed to foster a destination-wide culture of quality service and welcoming citizenry.

The Certified Tourism Ambassador™ (CTA) program is a national certification and a respected professional achievement. Through this program, frontline employees, ambassadors and volunteers will improve their knowledge of Greater Columbus, craft answers to frequently asked visitor questions, interact with peers, share best practices and develop a better understanding of their role in increasing tourism. CTAs will complete required reading and learning assignments, attend a half-day classroom session and pass an open-book examination. When completed, participants will be a CTA and have the tools and knowledge to create a memorable visitor experience.

There is a one-time non-refundable, non-transferable application fee of $34 per person and an annual renewal fee of $20 per person.

You are invited to enroll in the Greater Columbus Tourism Ambassador program and join the area's 2,200+ CTAs and 45,000+ CTAs nationwide and in Bermuda who have earned this designation!

Upcoming Online CTA Classes:

Wednesday, Sept. 30 | 1-3:30 p.m.
Wednesday, Oct. 14 | 1-3:30 p.m.
Tuesday, Oct. 27 | 9-11:30 a.m.

Sign-up now


Congratulations to Jeff Lafever, co-founder and tour coordinator for Columbus City Adventures, for being named the 2019 Greater Columbus CTA of the Year! Also, the Greater Columbus Convention Center was named the 2019 CTA Employer of the Year for the second year in a row! 

Jeff LaFever
Pictured left to right:
Michelle Wilson, Experience Columbus
Jeff Lafever, Columbus City Adventures
Mickey Schaeffer, The Experience Institute

GCCC Employer of the Year
Pictured left to right:
Mickey Schaeffer, The Experience Institute
Amy Huggins, Greater Columbus Convention Center
Scott Keeton, Greater Columbus Convention Center
Michelle Wilson, Experience Columbus
cta of the year

2018 CTA of the Year

Amanda Davis, Executive Director at Visit Grove City

2018 Employer of the Year

Greater Columbus Convention Center

cta of the year

2017 CTA of the Year

Billy King, CTA, Security Administrative Supervisor at the Columbus Zoo and Aquarium

2017 Employer of the Year

Visit Gahanna 

Violet Mowry

2016 CTA of the Year

Violet Mowry, CTA, Concierge at Columbus Hospitality

Violet is also a CTA program facilitator.                                          

Amy Huggins

2015 CTA of the Year

Amy Huggins, CTA, CMP, Senior Customer and Guest Experience
Manager for the Greater Columbus Convention Center

Amy was also named the 2015 International CTA of the Year.


View program details and curriculum (CTA brochure)
Sign-up for a CTA class

To learn more, contact Michelle Wilson, CTA, director, visitor services at 614-222-6149 or